Haemul Pajeon is a traditional Korean savory pancake made by mixing green onions and seafood (squid, shrimp, etc.) into a wheat batter and pan-frying it until crispy in oil. "Haemul" means seafood, "Pa" means green onion, and "Jeon" means pan-fried pancake. The flavour is savoury and lightly salty, with a crispy exterior and a moist, tender interior. As a Western comparison, the texture is somewhat similar to an Italian frittata or a French crepe, but with the distinctive flavour of seafood and green onion that is uniquely Korean. It is traditionally served with a soy-vinegar dipping sauce and enjoyed as a starter, snack, or light meal.

This product contains major allergens that must be declared under EU regulations. Confirmed allergens are as follows: ① Gluten — the pancake mix contains wheat flour. ② Crustaceans — shrimp is included. ③ Molluscs — squid is included. ⚠️ Important: The presence of other allergens such as eggs, soy, sesame, fish, and dairy has not yet been fully confirmed via the official label. If you are sensitive to any of these allergens, please contact the manufacturer (Sawongwon) or the dotAsia customer support team before purchasing. People with gluten intolerance (coeliac disease) or allergies to shrimp or squid should avoid this product.

No, this product is not suitable for vegan or vegetarian diets. It contains seafood — squid (mollusc) and shrimp (crustacean) — and is therefore not appropriate for those avoiding animal-derived ingredients. This product is also not Halal certified.

[Storage] This is a frozen product. Store immediately in the freezer (below -18°C) upon receipt. Do not refreeze once thawed, and consume as soon as possible after opening. [Cooking] The best way to achieve a crispy result is pan-frying: heat a non-stick frying pan over medium heat with a generous amount of cooking oil, place the pancake directly from frozen into the pan, and cook each side for 5–7 minutes until golden brown. An air fryer (180°C, 10–12 minutes) also produces a crispy texture. Microwave cooking is not recommended as it may make the pancake soggy.

Pajeon is a traditional Korean food with hundreds of years of history, and is particularly famous as a dish enjoyed on rainy days. In Korea, the sound of rain is said to resemble the sizzle of Pajeon cooking in a pan, which is why it is a natural tradition to enjoy Pajeon with Makgeolli (traditional Korean rice wine) whenever it rains. Compared to European food culture, Pajeon plays a role similar to Korean "tapas" or "finger food" — it is a social dish meant to be shared among people and enjoyed alongside drinks. It is also one of the most iconic Korean street foods, still freshly pan-fried and sold at traditional Korean markets today.