Gochujang is a traditional Korean naturally fermented red pepper paste with centuries of history, and a cornerstone ingredient of Korean fermentation culture. It is made by combining red pepper powder, glutinous rice, soybean (meju), and salt, then fermenting and ageing the mixture using traditional methods. Just as European cheeses and wines develop complex, deep flavours through ageing, Gochujang acquires a distinctive character through fermentation that goes far beyond simple heat — sweetness, saltiness, and umami (savouriness) all interweave in a uniquely layered flavour. This Chungjungone Sunchang Glutinous Brown Rice Gochujang is a premium product naturally fermented using glutinous brown rice and sun-dried Taeyangcho red pepper, following the recipe tradition of Sunchang — Korea's historic Gochujang-producing region. Think of it not as a straightforward hot sauce like Sriracha, but as a complex condiment with the deep fermented umami of Doenjang or miso alongside its heat.

This product contains Soybeans, one of the 14 major allergens listed under EU Food Information Regulation (EU Regulation 1169/2011). Those with a soy allergy should exercise caution. The product also contains a small amount of Alcohol added as a preservative to maintain freshness. Regarding gluten (wheat): wheat is not separately listed in the ingredient declaration, however it cannot be entirely ruled out that wheat may be present in the soybean meju used in traditional Korean Gochujang production. Those with gluten sensitivity or Coeliac disease should confirm the gluten status with the manufacturer before consumption. This product is not currently certified as gluten-free.

Vegan and vegetarian suitability: The vegan and vegetarian status of this product has not been officially confirmed. No animal-derived ingredients are explicitly listed in the ingredient declaration, however this product does not hold an official vegan or vegetarian certification. Those following a strict vegan or vegetarian diet are advised to contact the manufacturer directly before purchasing. Halal status: This product is not Halal certified. In particular, the ingredient list includes Alcohol as a preservative additive, which may make it unsuitable for those following a Halal diet.

Gochujang is generally milder than Mexican hot sauce or Sriracha. In this Chungjungone Sunchang Glutinous Brown Rice Gochujang, the natural sweetness of glutinous rice and the umami from fermentation gently temper the heat. Korean Gochujang is typically considered a medium-heat condiment, and European consumers who are not accustomed to spicy food can comfortably enjoy it by starting with small amounts. If you are using it for the first time, begin with a small quantity and adjust to your personal taste. Gochujang is at its best when used as a cooking sauce or seasoning rather than eaten on its own. When combined with rice, meat, or vegetables, the heat becomes noticeably more mellow.

Before opening, store in a cool, dry place away from direct sunlight. After opening, refrigerate and keep the lid tightly sealed at all times. As a fermented product, Gochujang has naturally good preservability, and this product also contains a small amount of alcohol to help maintain freshness. When refrigerated after opening, quality can be maintained for several months; however, always refer to the best-before date printed on the product label, and it is recommended to use the product as soon as possible after opening. Always use a clean, dry spoon when serving to prevent contamination.