Samlip Authentic Korean Sweet Potato Steamed Buns - Hobang (Frozen) 255g / 3pcs

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Samlip Sweet Potato Hoppang 3-Pack 255g · Frozen

Authentic Korean Food · Authentic Korean Snack

Hoppang is a Korean steamed bun first launched in 1971 by SPC Samlip, one of Korea's leading bakery companies. Every cold season, it becomes the most beloved warm snack found in Korean convenience stores and homes. Inside the softly fermented dough lies a filling of mashed Korean sweet potato (honey sweet potato), delivering a naturally sweet flavour and a pillowy, cloud-like texture all at once. Ready in just a few minutes by microwave or steamer, Hoppang has been a fixture of Korean winters for over 50 years.

Fermented Fermented
Korea Korea
Highlights
Category
Korean Steamed Bun · Sweet Potato Filling Korean Steamed Bun · Sweet Potato
Fermentation
Naturally Fermented Dough (Fermented Rice Starter) Naturally Fermented Dough
Cooking Method
Microwave or Steamer (5 min) Microwave or Steam
Contents
3 buns · 255g total 3 buns × 85g
Brand
SPC Samlip (est. 1971) Samlip · Korea
Origin
Directly imported from Korea Direct from Korea

Product Information

Nutrition Facts (EU 1169/2011)
Nutrient Per 100g Total (255g)
Energy 1021 kJ / 244 kcal 2604 kJ / 622 kcal
Fat 3.8 g 9.7 g
 - Saturated Fat To be updated
Carbohydrate 47.8 g 121.9 g
 - Sugars To be updated
Protein 7.8 g 19.9 g
Salt To be updated

※ Values shown are estimates based on the Korean nutrition information database. Some entries (saturated fat, sugars, salt) will be updated once confirmed against the official product label.

Ingredients
Wheat flour, sweet potato filling (sweet potato, sugar, starch syrup, etc.), sugar, shortening (palm oil, d-tocopherol, glycerin fatty acid ester, polysorbate 60), rice, yeast, rice koji, rice flour, salt, food additive preparation (modified tapioca starch, maltodextrin, corn starch, glycerin fatty acid ester, wheat dietary fibre, wheat gluten, lactic acid, sodium acid pyrophosphate, sodium bicarbonate, wheat flour, calcium carbonate, monocalcium phosphate, acidity regulator, emulsifier, nutrient fortifier, konjac, liquorice extract powder, dextrin, ammonium chloride, ascorbic acid, calcium sulphate, L-cystine, alpha-amylase), soy flour, sodium stearoyl lactylate, alcohol, lactic acid.

Contains wheat (gluten) and soybeans.
⚠️ Allergen Information Gluten · Wheat Soybeans

Only allergens from the EU Regulation 1169/2011 list of 14 major allergens that are present in this product are indicated. If you have any food allergies, please check carefully before consumption.

Flavour Profile

Tasting Notes · 5-Axis Flavour Analysis
Sweetness
8/10
Nuttiness
7/10
Fermented Note
4/10
Softness
9/10
Spice
0/10

The natural sweetness of Korean honey sweet potato spreads warmly through the soft bun. There is no spice whatsoever — a gentle flavour that even children can enjoy.

Korean-Style Fermented Dough · Naturally Fermented Dough

The pillowy texture of Hoppang comes not from simple baking powder, but from a traditional Korean natural fermentation starter known as fermented rice starter (Balmyo Mijong) — made from rice and rice koji that are fermented in advance. When this starter is added to the wheat dough, the yeast works slowly to create tiny air pockets throughout, resulting in a cloud-like, feather-light bite and a subtle, rounded grain flavour from the dough itself.

This approach is fundamentally the same natural fermentation principle used in European sourdough bakeries, or in breweries crafting sake and Makgeolli. The key difference is that in Korea, this fermented starter is used not for baking but for steaming. Because the bun is gently cooked by steam rather than dry oven heat, the surface stays moist and tender throughout.

It is worth noting that fermentation is applied at the dough stage of this product — it is not a live-culture fermented food in the way that Kimchi or Doenjang are. However, just as cheese gains its character from the fermentation of milk, and wine from the fermentation of grapes, Hoppang achieves its distinctively balanced Korean flavour — sweetness, nuttiness, and softness — through the fermentation of its dough.

How to Enjoy It the Korean Way

These are the most common ways Hoppang is enjoyed warm in Korean homes and convenience stores. Experience it just as Koreans do.

Steamer
찜기에 찌기
The most authentic method in Korea. Once the water in the steamer is boiling, place the Hoppang inside and steam for 8–10 minutes. The surface stays moist and the original cloud-like texture comes through best this way — evoking the sight of steam rising from a Korean kitchen on a cold winter day.
Microwave
전자레인지로 데우기
The quickest and easiest method. Place the Hoppang on a plate, cover it with a lightly dampened paper towel, and heat in the microwave (700W) for approximately 1 minute 30 seconds to 2 minutes. This is the go-to method for Korean students and office workers.
Convenience
편의점 호빵 찜기 스타일
Every winter in Korea, a dedicated Hoppang steamer appears next to the counter at convenience stores. Picking up a warm Hoppang with a friend after school is a deeply familiar experience for Koreans. You can recreate that same atmosphere at home with a steamer.
With Milk
따뜻한 우유와 함께
Pairing Hoppang with a warm glass of milk is a classic winter snack combination in Korean households. The natural sweetness of the sweet potato filling complements the creaminess of the milk beautifully, making it a satisfying breakfast or afternoon snack.
With Coffee
아메리카노와 함께
In Korea, pairing sweet baked goods with a strong black Americano is very common. The gentle sweetness of Hoppang balances the bitterness of the coffee perfectly — a familiar pairing rooted in Korean café culture.
After School
아이들 간식
Hoppang is one of the first snacks Korean parents warm up for their children when they come home from school on a cold day. With no spice at all, a soft texture, and a generous natural sweetness from the sweet potato, it is a perfect snack for children.

Product Details

Net Weight
255g total (3 buns · approx. 85g each)
Origin
Korea (Made in Korea 🇰🇷)
Storage
Keep frozen at −18 °C or below. Do not refreeze after thawing. Keep in original packaging until ready to heat.
Cooking
Microwave approx. 1 min 30 sec – 2 min (700W) or steamer 8–10 min
Manufacturer
SPC Samlip (Samlip, Korea · Hoppang launched 1971)

Over 50 years of warmth from Korea's winter snack culture — brought directly from Korea to European homes by dotAsia.

Direct from Korea Cold Chain Delivery EU Customs Cleared Authenticity Guaranteed
Frequently Asked Questions (FAQ)
What is Samlip Sweet Potato Hoppang? Is there anything similar in Europe?

Sweet Potato Hoppang is a traditional Korean snack made by steaming a wheat dough filled with sweet, mashed sweet potato. The outside is fluffy and soft, while the inside carries the naturally sweet flavour of Korean sweet potato. It is structurally similar to a dim sum bao or a Chinese char siu bao, but the dough uses a fermented rice starter (rice koji fermentation method), giving it an even softer texture and a deeper, more rounded flavour. In Korea, it has long been cherished as a winter street snack.

How do I cook this product? Is it complicated because it's frozen?

It is very straightforward to cook straight from frozen. The easiest method is the microwave: place the frozen Hoppang on a plate and heat in the microwave (700W) for approximately 1 minute 30 seconds. For a fluffier texture, you can steam it for 8–10 minutes instead. After cooking, check that the inside is thoroughly heated through, and allow 1–2 minutes to cool before eating as it may be very hot. We do not recommend using an oven or air fryer, as these can dry out the surface.

What allergens does this product contain?

This product contains gluten (from wheat) and soybeans, both of which are among the EU's 14 mandatory allergen declarations under Regulation 1169/2011. People with wheat allergy, coeliac disease, or soy allergy should avoid this product. ⚠️ Important notice: the presence of eggs, milk, sesame, and sulphites has not yet been confirmed from the official label. If you have an allergy to any of these, please contact our customer service or check the official manufacturer information before purchasing.

Is this product suitable for vegans or vegetarians?

No, this product is not suitable for vegans as it contains ingredients of animal origin. Whether it is suitable for vegetarians cannot be confirmed from currently available official information, so we recommend checking further before purchasing if you follow a vegetarian diet. The product also contains alcohol (brewing alcohol) and does not carry halal certification, making it unsuitable for those following a halal diet.

The product description mentions 'fermented dough' — does that make it especially healthy?

The dough in this product is made using a traditional fermentation starter (Balmyo Mijong) based on rice koji and yeast. This is a traditional technique — similar to the process behind European sourdough bread, cheese, or wine — where fermentation creates a deeper flavour and a softer texture in the dough. However, the finished product is not a live-culture fermented food and does not contain active probiotic cultures. The 'fermented dough method' is a traditional craft technique for flavour and texture, not a health claim.

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Samlip Authentic Korean Sweet Potato Steamed Buns - Hobang (Frozen) 255g / 3pcs

€3.99
€4.65