Kinoko no Yama is one of the most iconic snacks from Japanese confectionery brand Meiji, and its name means "Mushroom Mountain." Each individual piece is shaped like a tiny mushroom: a crispy wheat biscuit stick on the bottom, topped with a smooth, rounded chocolate cap. In this strawberry version, the chocolate cap is infused with strawberry flavour and strawberry powder, delivering a sweet and lightly tangy strawberry chocolate taste. A single pack (36g) contains multiple of these charming mushroom-shaped pieces — perfect for snacking straight from the bag or using as a dessert decoration. Beloved across Asia for decades, Kinoko no Yama is now available in Europe through Asian grocery stores and specialist online retailers like DotAsia.

Yes, Meiji Kinoko no Yama Strawberry is suitable for vegetarians. It contains no meat, fish, or seafood ingredients. However, it does contain dairy-derived ingredients (lactose, whole milk powder, skimmed milk powder, processed condensed milk), so it is not suitable for vegans. Lacto-vegetarians (those who include dairy in their diet) can enjoy this product without concern.

This product contains the following major allergens as required under EU Regulation 1169/2011. Please check carefully: ① Gluten (contains wheat flour) ② Soybeans (used in emulsifier) ③ Milk (contains lactose, whole milk powder, skimmed milk powder, and processed condensed milk). Additionally, this product may be manufactured on the same production line as tree nuts and eggs, so those with severe allergies to these ingredients should exercise caution (possible cross-contamination: may contain traces of tree nuts and eggs). This product is not suitable for those with gluten intolerance (coeliac disease) or dairy allergies.

Kinoko no Yama Strawberry offers a well-balanced combination of sweetness and a gentle tanginess from the strawberry chocolate. Compared to European chocolate snacks (such as Kinder Chocolate or chocolate-coated Pringles), the chocolate here is noticeably lighter and milkier, with a distinctive sweet-and-sour flavour from the strawberry powder. The biscuit portion is thin and crispy — closer to a cracker in texture — while the chocolate cap is soft and melts smoothly. Overall, it is not overly sweet and makes an excellent pairing with coffee or black tea. The compact 36g pack size makes it easy to enjoy in one sitting without feeling indulgent.

Before opening, store in a cool, dry place away from direct sunlight and humid conditions. As this product contains chocolate, exposure to temperatures above 25°C may cause the chocolate to melt or develop a white bloom (fat bloom). After opening, transfer to an airtight container or resealable bag to keep out moisture, and consume as soon as possible. The best-before date is printed on the packaging in "Best Before" or "BB" format, with dates shown as YYYY/MM/DD or MM/YYYY. Please note that Meiji may periodically update the ingredients of seasonal limited-edition products, so we recommend checking the ingredient list on the packaging each time you purchase.