Meiji Authentic Japanese Mushroom Chocolate Biscuits - Kinoko no Yama 40g

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Title

Meiji Kinoko no Yama Chocolate Mushroom Biscuits 40g

Authentic Japanese Snack · 明治 きのこの山

A beloved Japanese classic enjoyed across generations since its launch in 1975. These charming mushroom-shaped bite-sized snacks feature a crispy biscuit "stem" topped with a smooth milk chocolate "cap" — an iconic treat that has long represented Japan's cafe (Kissaten) and home snack culture. From children to adults, experience the timeless sweetness of an authentic Japanese confectionery classic.

Vegetarian Vegetarian
Alcohol-Free Alcohol-Free
Japan Japan
At a Glance · Highlights
Vegetarian
Suitable for vegetarians Vegetariano · Vegetarian
Alcohol-Free
Contains no alcohol Sin Alcohol · Alcohol-Free
Low Sodium
Low in sodium Bajo en Sal · Low-Sodium
Origin
Imported directly from Japan Direct from Japan

Product Information

Nutrition Facts (EU 1169/2011)
Nutrient Per 100g Per serving (40g)
Energy 2389 kJ / 571 kcal 956 kJ / 228 kcal
Fat 36.1 g 14.4 g
- of which saturates Not available
Carbohydrate 53.2 g 21.3 g
- of which sugars Not available
Protein 8.5 g 3.4 g
Salt 0.41 g 0.16 g

※ Per 100g values are calculated from the 74g package data of the same product line. Information printed on the packaging takes precedence.

Ingredients

Sugar, wheat flour (contains gluten), cocoa mass, vegetable fat, whole milk powder, cocoa butter, lactose, shortening, sweetened condensed milk powder, skimmed milk powder, cream powder, high-fructose corn syrup, malt extract, yeast, salt, emulsifier (soy lecithin), raising agents, flavouring.

※ Bold-marked allergens (wheat, milk, soy) are subject to mandatory EU allergen labelling.

⚠️ Allergen Information · Información sobre alérgenos

The following allergens from the EU Regulation 1169/2011 list of 14 major allergens are present in this product.

Gluten-containing cereals · Gluten (Wheat) Milk · Milk (Lactose) Soybeans · Soybeans

※ Other products containing nuts and eggs may be manufactured in the same facility. Please refer to the packaging for accurate information.

Flavour Profile

Tasting Notes
Sweetness
8/10
Cocoa Aroma
7.5/10
Crunch
8.5/10
Milky
7/10
Bitterness
2/10

How to Enjoy the Japanese Way · Estilo Japonés

Six classic ways to enjoy Kinoko no Yama as it is savoured in Japanese homes and traditional cafes (Kissaten). Experience authentic Japanese snack culture firsthand.

Ocha Time
お茶の時間
The classic afternoon tea break in Japanese homes. The most traditional way to enjoy Kinoko no Yama is two or three pieces alongside a warm cup of green tea (Sencha or Hojicha) or barley tea. The gentle bitterness of the tea beautifully balances the sweetness of the chocolate.
Bento Snack
お弁当のデザート
A popular dessert tucked into the sweet compartment of a Japanese Bento lunchbox. Their bite-sized format makes them a perfect light treat after lunch at school or work.
Kissaten Set
喫茶店セット
Served on a small plate alongside hand-drip coffee or cafe au lait at a traditional Japanese Kissaten (coffee house). Discover the harmony between rich coffee aromas and smooth milk chocolate.
Ice Cream Topping
アイスクリームトッピング
A popular Japanese dessert idea — simply press the mushroom-shaped biscuits upright into vanilla or matcha ice cream. The contrast between the cold, creamy ice cream and the crispy biscuit is irresistible.
Hanami Picnic
花見ピクニック
A staple snack at spring cherry blossom viewing (Hanami) picnics. Their bite-sized format makes them ideal for sharing with friends and family on a picnic blanket — a light, cheerful dessert that embodies the spirit of a Japanese spring.
Kodomo Oyatsu
子供のおやつ
One of the most beloved afternoon snacks (Oyatsu) for Japanese children. Since their launch in 1975, Kinoko no Yama has been a cross-generational treat — parents who enjoyed them as children now share the same classic taste with their own kids.

Product Details

Net Weight
40 g
Country of Origin
Japan 🇯🇵
Storage
Store in a cool, dry place away from direct sunlight and high humidity, below 28°C
Manufacturer
Meiji Co., Ltd. (株式会社 明治) — Founded 1916
Category
Chocolate Biscuit Snack

Meiji (明治) is one of Japan's leading food companies, founded in 1916. dotAsia delivers authentic products imported directly from Japan to customers across the EU.

Direct Import from Japan EU Delivery Authenticity Guaranteed EU 1169/2011 Compliant
Frequently Asked Questions (FAQ)
What is Meiji Kinoko no Yama? What does it taste and feel like?

Meiji Kinoko no Yama is a mushroom-shaped chocolate biscuit snack made by Meiji, one of Japan's most iconic confectionery brands (founded 1916). "Kinoko no Yama" (きのこの山) means "Mushroom Mountain" in Japanese. The snack features a short, crispy wheat biscuit stick topped with a smooth milk chocolate cap shaped like a mushroom head. The texture is a delightful combination of the crunchy biscuit base and the gently melting chocolate on top. The flavour is dominated by sweet milk chocolate, balanced by the savoury nuttiness of the biscuit. While similar in category to European chocolate finger biscuits (such as Mikado/Pocky), the distinctive mushroom shape is what sets Kinoko no Yama apart.

Is this product suitable for vegetarians? Is it vegan?

Meiji Kinoko no Yama is suitable for vegetarians. It contains no meat, fish, or seafood ingredients. However, it is not a vegan product. It contains multiple dairy-derived ingredients including whole milk powder, lactose, condensed milk powder, skimmed milk powder, and cream powder, making it unsuitable for a vegan diet. Suitability by diet type: Lacto-vegetarian ✅ Suitable / Vegan ❌ Not suitable.

I have allergies — is this product safe for me? What allergens does it contain?

Meiji Kinoko no Yama contains the following 3 allergens from the 14 major allergens subject to mandatory labelling under EU Food Information Regulation 1169/2011: ① Gluten — from wheat flour and malt extract; ② Soybeans — soy lecithin used as an emulsifier; ③ Milk — multiple dairy ingredients including whole milk powder, lactose, condensed milk powder, skimmed milk powder, and cream powder. Individuals with gluten intolerance (including coeliac disease), soy allergy, dairy allergy, or lactose intolerance should exercise caution or consult a doctor or dietitian before consuming. This product is not gluten-free.

Is this product Halal or Kosher certified?

No, Meiji Kinoko no Yama does not hold Halal certification, and no confirmed Halal or Kosher certification is currently available for this product. We do not recommend this product for those strictly following a Halal or Kosher diet. We encourage you to review the ingredient list against your own dietary requirements and beliefs before purchasing.

Can I use this snack in other ways beyond eating it as-is? How should I store it?

While Meiji Kinoko no Yama is most commonly enjoyed straight from the bag, its distinctive mushroom shape makes it a wonderfully versatile dessert decoration. Try pressing them into ice cream or cakes, using them as cupcake toppers, or arranging them on mousse cakes for a visually striking finish. They are also a popular item at children's party dessert tables. Storage: Keep away from direct sunlight and store in a cool, dry place. As this product contains chocolate, exposure to high temperatures (above 25°C) may cause the chocolate to melt or develop bloom (a white surface discolouration). Once opened, transfer to an airtight container and consume promptly.

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Meiji Authentic Japanese Mushroom Chocolate Biscuits - Kinoko no Yama 40g

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