13/02/2027
OUT OF STOCK
Authentic Thai Instant Rice Noodles · MAMA Pho Bo
An instant rice noodle product by MAMA — Thailand's iconic noodle brand — inspired by the Vietnamese classic beef rice noodle soup, Pho Bo. Just add boiling water and in 3 minutes you get a rich beef broth with smooth rice noodles, bringing the flavours of Southeast Asian street food straight to your kitchen. Made primarily from rice (76–78%) rather than wheat flour, it is a great alternative for those who prefer to avoid wheat-based noodles.
※ The above values are based on EU distributor labelling. Information on the actual packaging takes precedence. Nutrition labelling per EU Regulation 1169/2011.
※ Allergens are highlighted in bold. The original text on the packaging takes precedence for specific quantities and labelling.
Allergens present in this product from the 14 major allergens required under EU Regulation 1169/2011. Other allergens may be handled in the same production facility.
Smooth rice noodles in a rich broth of beef and warm spices. Very mild heat, with the distinctive warm herbal notes characteristic of Southeast Asian cuisine.
Discover the many ways MAMA rice noodles are enjoyed in Thai and Southeast Asian households — authentic styles that bring out the true flavour of the dish.
MAMA Thai Rice Noodles — where convenience meets authentic flavour. Bring the taste of Southeast Asian street food straight to your European kitchen.
MAMA Beef Rice Noodles is an instant rice noodle product made by the Thai brand MAMA (Thai President Foods PLC, Thailand). It is not a Korean product — it is Thai, and its flavour profile is inspired by the traditional Vietnamese beef rice noodle soup, Pho Bo. The noodles are made primarily from rice (76–78%), giving them a lighter and smoother texture compared to wheat-based noodles. MAMA is an extremely popular brand across Southeast Asia and is well known among Asian food enthusiasts in Europe.
Yes. In accordance with EU food labelling law (Regulation 1169/2011), please note the following allergen information. This product contains **Soybeans** and **Celery**. Additionally, according to the European export label, the product carries a cross-contamination warning: "May contain traces of MILK, SHELLFISH and FISH." Anyone with allergies to these ingredients should exercise caution before consuming.
No, this product is not suitable for vegetarians. The ingredients include meat or fish-derived components. Vegan suitability has not been officially confirmed. This product has also not been certified as halal, or halal certification has not been verified. Vegetarians, vegans, or those following a halal diet are advised to check the ingredient list carefully before purchasing.
The main ingredients of this product are rice (76–78%) and tapioca starch, with no wheat flour used. Some European retailers list it as a gluten-free product. However, official gluten-free certification from the manufacturer (e.g., the European Crossed Grain mark) has not been confirmed. Those with coeliac disease or severe gluten intolerance should exercise caution with uncertified products and are advised to contact the manufacturer directly before purchasing.
As with most instant noodle products, the seasoning powder contains a significant amount of salt. If you are concerned about sodium intake, we recommend using only half the seasoning packet or adding more water to dilute the broth. Adding bean sprouts, fresh vegetables, and a squeeze of lime can also help balance the nutritional profile. Those with high blood pressure or following a low-sodium diet should moderate their intake accordingly.
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