Kewpie Mayonnaise is made in Japan by the Japanese brand Kewpie (キユーピー) and differs from standard European mayonnaise in several important ways. The most distinctive feature is that it uses only egg yolks (14%) rather than whole eggs, resulting in a far richer, creamier texture and a more pronounced egg flavour. It also has a very high vegetable oil content (rapeseed and soybean oil at 70%), and the addition of grain vinegar and a flavour enhancer (E621, monosodium glutamate/MSG) gives it a deeper, more complex taste than European mayonnaise. With approximately 74.6g of fat per 100g, it is a high-fat product and is best used in small amounts.

Kewpie Mayonnaise is suitable for vegetarians. It contains no meat, fish, or seafood. However, as egg yolk (14%) is a key ingredient, it is not suitable for a vegan diet. If you follow a vegan diet, please note that this product is not appropriate for you.

Yes, Kewpie Mayonnaise contains several allergens subject to mandatory labelling under EU Regulation 1169/2011. Please check carefully: ① Eggs — contains 14% egg yolk; ② Gluten — present due to barley malt in the grain vinegar. Not suitable for those with gluten intolerance (e.g. coeliac disease); ③ Soybeans — contains soybean oil; ④ Mustard — contains mustard flour and mustard oil. This product also contains the flavour enhancer E621 (monosodium glutamate, MSG), and due to the grain vinegar, may contain trace amounts of alcohol. For information regarding sulphites, please contact the manufacturer before purchasing if you have a sulphite allergy.

Kewpie Mayonnaise is incredibly versatile. In Asian cooking, it is commonly used in sushi rolls (spicy mayo sauce), Takoyaki, Okonomiyaki, and Japanese or Korean-style potato salad dressings. It also works beautifully in European dishes: as a spread for sandwiches and burgers, a dipping sauce for fries, a pasta salad dressing, drizzled over roasted vegetables, or as a base for tartare sauce. Its deep umami flavour means even a small amount significantly enhances a dish. Please note that salt content is 1.8g per 100g (30% of the EU daily reference intake), so we recommend adjusting seasoning in accompanying ingredients accordingly.

Yes, dotAsia (dotasia.eu) delivers across Europe. Free shipping is available on orders over €35. Storage instructions: Before opening, store in a cool, dry place away from direct sunlight. After opening, refrigerate (below 4°C) and use as soon as possible. Kewpie Mayonnaise comes in a convenient soft squeeze bottle, making it easy to store and use. Always check the best-before date printed on the packaging.