Haitai Authentic Korean Butter Cracker - Ace 121g

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Haitai Ace Cracker 121g

Authentic Korean Snack · Haitai Ace Cracker

Haitai is one of Korea's most iconic confectionery brands, founded in 1945. ACE has been a beloved classic butter cracker since its launch in 1974 — cherished by Korean households for over 50 years and often nicknamed "the grown-up's cracker." It features a lightly salted, delicate butter-and-milk flavour, and is the most popular everyday snack in Korea, enjoyed alongside tea, coffee, or a glass of milk.

Vegetarian Vegetarian
Alcohol-Free Alcohol-Free
Korea Korea
At a Glance · Highlights
Vegetarian
Suitable for vegetarians Vegetariano · Vegetarian
Alcohol-Free
Contains no alcohol Sin Alcohol · Alcohol-Free
Origin
Imported directly from Korea Direct from Korea
Since
Launched in 1974 · Bestseller for 50 years Since 1974
Flavour
Lightly salted butter & milk cracker Buttery & Lightly Salted

Product Information

Nutrition Facts (EU 1169/2011)

Nutrition declaration per EU Regulation 1169/2011

Nutrient Per 100g Per pack (121g)
Energy 2243 kJ / 536 kcal 2714 kJ / 649 kcal
Fat 32.1 g 38.8 g
- of which saturates 15.7 g 19.0 g
Carbohydrate 60.7 g 73.4 g
- of which sugars 7.1 g 8.6 g
Protein 7.1 g 8.6 g
Salt 1.27 g 1.54 g
Ingredients · Ingredients

Wheat flour (WHEAT), shortening (soybean oil SOY · processed coconut fat), palm oil, sugar, processed grain, whole milk powder (MILK), salt, milk cream powder (MILK), raising agents (E503, E500), flavouring, baking agent (E341), yeast, colour (E101), thiamine.

※ Allergens are highlighted in bold (EU Regulation 1169/2011, Annex II)

⚠️ Allergen Information · Información sobre alérgenos

This product contains the following EU mandatory allergens:

Gluten · Gluten Soybeans · Soybeans Milk · Milk

Flavour Profile

Tasting Notes
Umami
4/10
Crispy
9/10
Sweet
3/10
Buttery
7.5/10
Salty
5/10

Softer and richer in butter flavour than European crackers like Ritz or TUC, with a beautifully balanced sweet-salty profile. The subtle hint of milk is what makes the Korean Ace cracker truly distinctive.

How Koreans Enjoy It · Recetas Coreanas

Six of the most popular ways Korean households enjoy Haitai Ace — experience the authentic flavour just as it is savoured in Korea.

With Milk
우유와 함께
The most common way to enjoy Ace in Korea. Briefly dipping the cracker into a cold glass of milk creates a perfect harmony between the lightly salted cracker and the natural sweetness of the milk. A beloved afternoon snack for children and a late-night treat for adults.
With Coffee
커피와 함께
A classic afternoon snack for Korean office workers. Paired with an Americano or latte, the buttery flavour intensifies, making it almost like biscotti. In Korea, Ace is so well-known as a coffee companion that it has earned the nickname "the coffee shop cracker."
With Tea
차와 함께
Pairs beautifully with green tea, barley tea, or black tea. Ace frequently appears as a light refreshment at Korean tea ceremonies, where the slight bitterness of the tea meets the cracker's gentle sweetness for a clean, refreshing finish.
Cream Cheese Topping
크림치즈 카나페
A popular choice at Korean home parties. Spread cream cheese on the cracker and top with strawberry jam or blueberries for an instant canapé. This combination also regularly appears on dessert plates in Korean cafés.
Ace Tiramisu
에이스 티라미수
A home-baking recipe that went viral on Korean social media. Ace crackers are briefly soaked in milk and layered with mascarpone cream to create a quick tiramisu. Used in place of savoiardi (ladyfingers), the lightly salted flavour adds a unique twist to the classic Italian dessert.
Kids' Lunch Box
아이 간식 도시락
A go-to snack that Korean parents pack in their children's lunchboxes. The pack is divided into individually wrapped portions, making it easy to carry on hikes, picnics, and trips. The crackers are baked firm enough to stay intact without crumbling.

Product Details

Net Weight
121g (multiple individually wrapped portions)
Origin
Republic of Korea · Made in Korea 🇰🇷
Manufacturer
Haitai Confectionery (est. 1945)
Storage
Store in a cool, dry place away from direct sunlight · Consume as soon as possible after opening
Category
Cracker · Authentic Korean Snack

The authentic Korean butter cracker beloved for over 50 years — Haitai Ace. dotAsia imports it directly from Korea and delivers it fresh across Europe.

HACCP Certified EU Direct Shipping Genuine Korean Product Quality Guaranteed
Frequently Asked Questions (FAQ)
What is Haitai Ace Cracker? What does it taste and feel like?

Haitai Ace is a classic Korean cracker first launched in 1974. It is a thin, crispy square cracker made from wheat flour, with a delicate butter and milk flavour and a lightly salted, mildly savoury taste. It falls into a similar category as European crackers (such as Ritz crackers or butter biscuits), but with a lighter and more delicate texture. It can be enjoyed on its own as a snack or paired with cheese and dipping sauces.

Is this product suitable for vegetarians?

Yes, Haitai Ace 121g is suitable for a vegetarian diet. It contains no meat or fish ingredients. However, it does contain dairy products including whole milk powder and milk cream powder, so it is not suitable for a vegan diet. It is appropriate for lacto-vegetarians who consume dairy.

Does this product contain allergens? Please advise based on EU allergen regulations.

Under EU Food Information Regulation (1169/2011), this product contains the following allergens: ① Gluten — wheat is used as the main ingredient. ② Soybeans — soybean oil is present in the shortening. ③ Milk — whole milk powder and milk cream powder are included. Individuals with gluten intolerance (coeliac disease), soy allergy, or dairy allergy should exercise caution. Additionally, some product versions may contain almond powder; consumers with nut allergies are strongly advised to check the ingredient list on the actual product packaging.

Is this product Halal or Gluten-Free certified?

No. Haitai Ace 121g does not currently hold an official Halal certification and is not recommended for those strictly following a Halal diet. Furthermore, as wheat is the primary ingredient, this product contains significant amounts of gluten and is not a gluten-free product. Individuals with coeliac disease or gluten sensitivity should avoid consumption.

How should Ace Cracker be stored, and how long does it stay fresh after opening?

Before opening, store in a cool, dry place away from direct sunlight. After opening, the crackers can easily absorb moisture and become soft, so it is recommended to transfer them to an airtight container or resealable bag and consume within 2–3 days. Airtight storage is especially important in Europe's humid climate. Refrigeration is not recommended as it can introduce moisture; room temperature storage is preferred.

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Haitai Authentic Korean Butter Cracker - Ace 121g

€2.59
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