Gimbap is a traditional Korean rice roll made by wrapping seasoned rice and various fillings in gim (roasted seaweed sheets). While it may look similar to Japanese sushi rolls, there are important differences. Sushi uses vinegar-seasoned rice and typically raw fish, whereas Gimbap uses rice seasoned with sesame oil and salt, filled with cooked vegetables and protein. This product is a frozen Gimbap made for EU export, where the "Bulgogi" filling is not actual beef but a plant-based protein (TVP) made from a blend of wheat gluten, pea protein, and soybean — recreating the Bulgogi flavour as a vegan product. In Korea, Gimbap is a staple everyday food enjoyed at picnics, as a lunch box, and as a quick meal.

Yes, this product is suitable for both vegans and vegetarians. Despite the name "Bulgogi," it contains no actual beef whatsoever. Made for EU export, the Bulgogi filling in this product is crafted from plant-based protein (Texturized Vegetable Protein, TVP) — a blend of wheat gluten, pea protein, and defatted soybean powder — and contains no animal-derived ingredients. Please note, however, that the product contains gluten (wheat), soybean, and sesame, so those with sensitivities to these ingredients should take care.

This product contains the following three allergens from the EU's 14 mandatory allergen declarations: ① Gluten — derived from wheat; wheat gluten is present in the plant-based protein filling, soy sauce, seasoning, and other components. ② Soybeans — present in the soy sauce and plant-based protein ingredients. ③ Sesame — present in sesame oil and seasoning. This product is therefore not gluten-free. Anyone with an allergy or intolerance to any of these three ingredients should avoid consumption. The product also contains the flavour enhancers E621 (monosodium glutamate, MSG), E627, and E631.

This product is frozen and must be cooked before consumption. There are two cooking methods: ① Microwave: Place in a microwave-safe container and heat at 700W for approximately 3–4 minutes. Turning it over halfway through ensures even heating. ② Pan cooking: Add a small amount of plant-based oil to a non-stick pan and cook over medium heat, rolling the Gimbap for 3–4 minutes until the outside is lightly golden for a crispy texture. After cooking, slice to your preferred thickness and serve with a soy dipping sauce. Store frozen (below -18°C) and do not refreeze once thawed.

The salt content of this product is approximately 1.23g per 100g, which is close to the EU threshold of 1.5g per 100g for "high salt" classification. Consuming the entire 230g pack results in a total salt intake of approximately 2.83g, which represents a significant portion of the WHO recommended daily salt intake for adults (5g). Those who are managing their sodium intake, or who have high blood pressure, cardiovascular conditions, or other health concerns, are advised to moderate their portion size. Rather than consuming the entire pack at once, it is recommended to enjoy it alongside other foods.